RTG is a brand merchandise project created to translate a digital brand identity into a meaningful physical presence. The aim was to ensure that the brand feels consistent, recognizable, and premium not only on screen, but also when experienced through apparel, print, and everyday physical touchpoints. The merchandise was designed to
reflect the brand’s personality with clarity and restraint, avoiding visual noise while still
feeling distinctive and confident.

We developed a cohesive visual system that could adapt across different formats, materials, and production methods without losing its character. Every detail, from typography placement to color usage and spacing, was considered for both aesthetics and real-world usability. This approach strengthened brand presence,
improved recognition, and made the identity feel tangible, durable, and trustworthy beyond the digital environment.